You probably think that you’ve come up with all the greatest SEO techniques that you possibly can for your site. You may be right up until this point but if you are not integrating mobile marketing with your other internet marketing techniques then you are lagging behind. Mobile advertising is taking over and in a big way. It really should not come as a surprise if you look at how many mobile users there are in the world now. There are literally billions of people with mobile devices. This surpasses desktop users by a long shot. It would only make sense for you to get current with the latest marketing techniques so that you can give yourself the opportunity to maximize your profit.1. You may be missing the opportunity to increase your site traffic by millions. Initially you may look at this statement and be a little skeptical. If you look at the number of mobile web users versus desktop users the information should be clear to you that you could be snatching up these people and capturing them as your target market. Mobile devices are ever-changing and consumers are excited to see what new application they can download next.2. You may be missing the opportunity to increase Google ranking. With conventional internet marketing you must implement the very best SEO techniques. The same is true of mobile marketing. If you’re feeling like you have no idea where to start with SEO for mobile then it may be a good idea to look into some software programs designed specifically for mobile marketing. Adam Horwitz has introduced a product called Mobile Monopoly. This will likely help you to become familiar with some mobile promotion techniques. Take a look at the Mobile Monopoly review to see if it has what it takes to work for you.3. Ultimately, if you stick to the conventional internet marketing techniques and avoid the fresh and innovative world of mobile marketing then you are missing out on an opportunity to make lots of money. The end goal here is to increase revenue and continuing to do so by staying current with the web marketing world.Now that you are aware of the opportunities that you could be missing out on by failing to dive into the mobile marketing world, it would be a great idea for you to start now. You will open yourself up to a whole new world of financial success.
Search Engine Optimization (SEO) is a field that is ever-changing. Google as the most popular search engine uses new and improved algorithms to provide searchers with the most relevant and most accurate search results. Internet marketing techniques keep changing as per these algorithmic changes. Recently there has been a major shift of internet users from traditional desktops and laptops to mobile smart phones and tablets. This has prompted search engines to adjust their algorithms so as to provide the best possible results to the searchers on mobile devices. Google has already included app indexing in its search results.Well, starting April 21st 2015, Google announced the rollout of Mobilegeddon which is a search algorithm update that includes mobile friendly websites. This mainly includes two distinct aspects of search results:1. Mobile friendly websites included in search results.
2. More relevant app content in search results.Mobile friendly websites in search results:Mobile friendliness of a website is measured with various factors. There are three specific ways to go mobile. First, you could have a responsive website, second you could use dynamic serving and third you can use separate URLs for mobiles and desktops. In responsive web design, the server always serves the same HTML code to the browser and CSS is used to render the page to different device sizes. Google’s algorithm automatically detects the setup as being RWD by reading the CSS, java script and images.With Dynamic serving, the server serves separate HTML and CSS on the same URL depending on user agent that is requesting the page. For this configuration, it is suggested that the servers are set up to send a hint to Google to crawl the page, thus helping search engines to discover mobile content. This is generally done with the Vary HTTP header.When using separate URLs for desktops and mobiles, Google does not favour any particular URL. Each one is treated as a separate site to be optimized and ranked.Mobile relevant app content in search resultsGoogle will also start using information from indexed apps as a ranking factor for signed-in users who have the app installed. Content from indexed apps will now be a part of search results. As far as how to implement app indexing is concerned, you will need to establish the relationship between your web pages and app deep links as well as integrate the app indexing API.Well, Google has definitely taken a step forward to provide mobile users a great search experience and more accurate and relevant search results. So, if your site is not yet mobile friendly, you might want to make some changes soon! Well, these were a few guidelines for mobile optimization of your website so that you can target all your internet marketing and SEO efforts in the right way.